Watch once as the intended viewer
Begin with the production brief and watch the exported file without pausing. Can the viewer understand the promised action or distinction? Note points that require prior knowledge the brief did not assume. An editor who has seen a script twenty times can mentally supply missing information. Ask an appropriate reviewer to inspect unfamiliar passages where possible, and do not interpret a polished visual style as evidence that the explanation works.
Run a factual and visual pass
Check names, numbers, conditions, source dates and the relationship between the narration and pictures. Reject generated interfaces that imply unverified product behavior. Confirm that examples are clearly illustrative and that no synthetic presenter appears to supply a real testimonial. Keep sensitive records and unapproved material out of the final file. Where a claim cannot be established, narrow or remove it rather than relying on a general disclaimer at the end.
Inspect sound and text independently
Listen for pronunciation, clipped words and competing music. Then review captions, on-screen labels and any transcript against the approved meaning. Check required visual information that a listener cannot see. W3C’s media guidance explains why several forms of access may be necessary. Our checklist helps organize review but does not certify accessibility or legal compliance. Use the relevant expertise when the audience or subject requires more than an ordinary editorial check.
Record the release, not just the export
For a fictional support explainer, record the final filename, script version, reviewer, publication destination and next review trigger. Verify the actual uploaded playback after any destination processing. Preserve the previous approved file for reference without leaving confusing public duplicates. If a critical question remains, mark the release held and state the exact missing answer. The useful outcome is a correct, maintainable explanation—not a folder containing a file called final-final.
Sources used for this page
These records support the facts and comparisons above. Merchant-controlled records are labelled so you can separate product claims from independent evidence.
- W3C accessible audio/video guidance — Standards and certification reference · w3.org · Publisher independence not verified · checked 2026-09-24
- Fliki text-to-video workflow — Merchant documentation · fliki.ai · Merchant-controlled · checked 2026-09-24
- Fliki content and service terms — Merchant documentation · fliki.ai · Merchant-controlled · checked 2026-09-24